At the end of 2021, the Arena Hospitality Group Management Company
approached the SEA Company to help bring the historic Brioni Hotel to market as a luxury retreat. Built in the 1970s, the Brioni Hotel was one of the most iconic tourist meccas of the former Yugoslavia. In the 80s, the hotel was a favorite place for presidents and ministers of European, Asian and African countries. Popular artists such as members of the Boney M. band, wealthy businessmen and many other celebrities who wanted to be alone with nature stayed at the Brioni Hotel to enjoy the peace and mild Mediterranean climate. Soviet citizens of the highest political level also loved this place, for example, Nikita Khrushchev liked to walk in a pine grove on the territory of the hotel.
After the collapse of Yugoslavia and a number of other events, the Brioni hotel lost its former glory, its interiors are very outdated, and the hotel itself received a category of only 2 stars. However, in 2022 the hotel received a new lease of life with the completely refurbished Hotel Grand Brioni Pula, retaining the exterior architecture reminiscent of the classic James Bond trilogy. The management company Arena Hospitality Group carried out a full-scale renovation, attracted the best specialists from all over the world to make Brioni once again the most famous and prestigious place in the Balkans.