The continuation of the contract for permanent PR support was the result of the successful completion of the hotel pre-opening PR support project. The goals and objectives for SEA Company are to regularly ensure the hotel's presence in the information field of the federal glossy and business media, as well as the formation of a stable relationship between premium holidays on Lake Baikal and the RODINA brand among the target audience.
"Continued cooperation is a logical result of effective work. We are grateful to RODINA Hotels for the renewed trust and the opportunity to implement projects that have no analogues not only in Russia, but also abroad. In the RODINA Grand Hotel & SPA Irkutsk promotion strategy, we will apply all our many years of experience, be sure to activate the pool of our loyal journalists and, of course, use our international experience in the development of luxury hotels and resorts. Our goal is more global than 100% hotel occupancy. Our goal is to convey to the audience that premium holidays on Lake Baikal now exist. And this is the RODINA Grand Hotel & SPA Irkutsk," commented Andrey Shemyakin, Managing Partner of the SEA Company.