Online sales channels are distinguished by the speed of attracting customers, but at the same time they are considered one of the most costly tools for attracting customers due to high commissions. At the same time, simply being represented in one of the channels often does not guarantee sales.
Proper allocation of total sales volume allocated to online channels (excluding own website), rates strategy, correct channel setup, including description and visualization, as well as constant work to increase sales volume are just some of the actions that hotels should take.
KEYDOM Marketing knows the specifics of all online sales channels. Our experts are current practitioners who use the latest changes, trends and pitfalls to get the best results.
WHAT WE DO
1. Selection, connection and configuration of online sales channels relevant to the hotel. This service is suitable for hotels where the staff has never worked in the hotel business and does not know which channels to connect, how to set them up so that they bring real bookings, and do not hang dead weight.
2. Outsourcing of online sales channels. Some hotels, due to their legal status or the absence of an employee with relevant experience, are not able to independently and directly work with most online sales channels. Our company can become a single partner for interaction with all OTAs and provide the entire financial and legal process, distribute commissions between channels, provide cashless payments and much more. You will only have to receive bookings and greet guests.
3.SERM (hotel reputation management). The rating and reviews of guests about the hotel play a decisive role in choosing a place to stay. We cannot predict what rating a guest will give after their stay and what comment they will write, but we can always give a public professional response to it. Even if an extremely negative review is published, we know how to respond to it in such a way that a new potential guest does not take it into account, because will find in the answer from the hotel a detailed analysis of the situation. Unfortunately, not all hotels respond to reviews and want to understand situations. Our specialists are experienced hoteliers who know how to smooth out any conflict in order to preserve the reputation of the hotel.
HOW DO WE WORK
Meeting - getting to know each other for a detailed discussion.
A commercial offer based on your needs.
Signing the contract.
Field audit to assess the condition of the property (if necessary).
Starting the work to complete the tasks and daily support.
Quarterly discussion of the interim results of cooperation.
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FAQ – FREQUENTLY ASKED QUESTIONS
For the convenience of our partner hotels, we offer two options for cooperation - a fixed fee or a commission, depending on the chosen service.
This service is suitable for all types of hotels and any number of rooms, even if you have 1 guest house.
Working since 2013, we not only gained trust and reputation from our partners, but also faced situations when the promotion object did not match its description. Therefore, a personal visit of our employees will not only help to ensure a high level of our involvement, and as a result of sales, but also guarantee our partners the reliability of the hotel that we represent. The work of our experts on the audit is already included in the service. Additionally, only travel expenses from Moscow to your accommodation facility (hotel or resort) are paid.
Yes, our service involves full management of online sales channels. We will take care of all issues until the guest's arrival at the hotel, including payment and the necessary guarantees.