ORGANIZATION OF PRESS TOUR WITH GUARANTEED PUBLICATIONS
SEA Company – hotel representative and PR Company, member of international association of independent PR agencies Travel Lifestyle Network with headquarters in Germany. SEA Company has successfully performed since 2013 in three major fields: sales, event management, advertising and PR. One of the Company's services – hotel development, consulting and representation in Russia and CIS countries markets.
Package «Press tour organization» was developed specially for hotels and countries, which desire to get maximum coverage with minimal direct costs. The contract includes:
Creating the press tour program together with hotel.
Coordination of conditions of participation in the press tour with the media.
Creating press release, sending invitations to the media.
Coordination of the publication of the articles: timeframe, volume, content.
ALL ACTIVITIES ARE FIXED IN THE CONTRACT.
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The program of the press tour has its strategic importance in the success of this event. Coordinated logistics, optimal balance between free time and official part, well-integrated and highlighted main goals of the trip and a high level of professionalism of the host - leaves a good impression and helps to get positive feedback in the equivalent of publications.
In the program of press tour, we recommend to include the following items:
Gastronomy part (degustation of local food and drinks).
Official part (welcome dinner with the hosts, formal interviews).
Cultural section (sightseeing).
Entertainment block (demonstration of the opportunities beyond the host side. Media representatives appreciate this).
3reasons why it would be profitable for you:
1
The cost of the press tour is much lower than the publication of commercial advertising in the same media!
2
After well-organized press tour you will get a pool of journalists loyal to your brand. We call them brand ambassadors, who will tell everyone and everywhere about you.
3
The OTS (Opportunity to see) index will not only surprise you, but also will help to increase awareness among the target audience. And this will lead to sales in the future!
Finally, the most important is that we guarantee the release of publications after the press tour. You can also be confident in the quality of the materials – such articles always attract audience' attention.
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After receiving your request, our experts will carefully study the tasks for the development of your hotel or country, and only by making sure that we speak the same language with you we will:
Create a list of journalists from relevant media.
Help to form the program of the press tour.
Write a press release-invitation.
We will do media accreditation, will take care of all organization issues.
Our company has big experience in organization and conduction of various PR activities, and experience is the most important factor in this case. Our portfolio includes many different press tours and events that have been successfully held. And we professionally specialize at organization of press tours.
It's important to know that:
Our press releases are being published by up to 90% of the journalists who receive them.
We are in a good relationship with the representatives of Federal news agencies, industry travel media, journalists from lifestyle media and the most influential business media.
ALL THIS ALLOWS US TO GUARANTEE OUR CLIENTS THE SUCCESS OF THE PRESS TOUR ORGANIZED BY US!
The package «organization of press tour» is unique and differs from other offers on the market:
We agree with you in advance the list of media.
We 100% guarantee the positive publications in all media who will take part in the press tour.
We fully accompany the press tour: from your first request to the release of the latest publications after press tour.
*I give my consent to LLC «S.E.A. Company» to the processing of my personal information under the conditions set out in the Privacy Policy
FAQ – FREQUENTLY ASKED QUESTIONS
The only expenses that you need to compensate yourself in addition to our agency fee are transportation costs (airline tickets, transfers) and program support costs (accommodation, meals, welcome dinner, excursion program, etc.). If the press tour is organized for the hotel, then of course it is more about internal resources of the hotel. If the press tour is for the city / region/ country, we can ask media representatives to mention the hotel in which they lived in their publications, and the hotel in its turn will provide you with its services complementary. We often do such collaborations not only with hotels, but also with airlines.
We know what each journalist like. Already at the stage of forming the program, we will be able to determine the pool of those media who will like the program and the profile of your work. In addition, we discuss all the details of the program with each journalist separately. Therefore, the probability that the journalist will not like you - is minimal. But if such situation happens, we guarantee that the article on the results of the press tour will be exclusively positive (and everything else will remain behind the closed doors of communication with the journalist).
The package «Organization of the press tour» includes 8 media representatives + 2 accompany from our company. If your budget for additional expenses is small, you can reduce the number of media representatives at your discretion.
By the way, the one-year contract of the package «Continuous PR support» already includes the organization of one press tour. So if the Russian market is strategic for you, consider this package too.
For the last few years, our company has been focused on the development of the national tourism. In large cities, business tourism plays a significant role. The ruble exchange rate also has a positive impact. Rest in Russia becomes more advantageous for the majority of the residents of our country.
Most Russian journalists speak English fluently. If there is someone among media representatives who does not speak English, our company representatives will act as an interpreter and help you to establish personal contact.
SPECIAL OFFER FOR EARLY RESERVATION!
RESERVE ORGANIZATION OF PRESS-TOUR FROM OUR COMPANY - INVEST IN THE AWARENESS OF YOUR BRAND!
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