Title of the project: Press tour to Boutique hotel «39», Rostov-on-Don (Russia)
Date for the implementation of the project: 01 may 2019 – 31 August 2019
Event dates: 19-21 June 2019
Provided services: Organization of the press tour
Description of the project:
Founded by Empress Elizabeth in 1749, Rostov-on-Don is a major administrative, cultural, scientific, educational, industrial center and the most important transport hub of the South of Russia. In 2018, the city hosted the FIFA championship.
In June 2019, as part of the fulfillment of obligations under the package "Continuous PR-support
" on behalf of the Boutique hotel «39» was organized the first press tour of the leading Russian media which was attended by: onboard magazines Aeroflot and R-Flight, news agency Lenta.ru, Сosmopolitan, Marie Claire and Lisa magazines.
The program of the press tour was designed to show not only the hotel, but also to convey the atmosphere of hospitality of the southern region. From the first minute of stay in Rostov journalists estimated the newest airport of Russia "Platov" which not so long ago the first in Russia received a rating of 5* Skytrax. Exclusive walking tour "Bar mile" with a visit to the iconic bars of the city and a dinner party on the city's only terrace-bar on the roof from the chef of the Boutique hotel "39" Maxim Artyukhov revealed the gastronomic potential of the city. Rostov-on-Don has significantly changed thanks to the world Cup held in 2018, so the program of the press tour also included a visit to the Rostov-Arena with an exclusive tour of the stadium.
The planned AVE index according to the results of the press tour will be more than 4 million rubles, and the OTS index according to the forecast will be more than 10 million people.