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GOOGLE ADWORDS

Google Adwords is a tool of contextual advertising from Google, a direct competitor to Yandex.Direct. If Yandex is a kind of «national» search engine, Google is the most popular. It took the American company only 10 years to capture the most of search engine market in our country.

Google's key success factors in Russia are following:
  • Google is a default mobile search for many smartphones.
  • Significant improvement in the quality of information retrieval.
  • Aggressive advertising on the Russian market. Okay, Google?
At the moment about 55% of Runet users prefer to search in Google. It makes Google Adwords one of the most attractive marketing tools when it comes to online advertising. And it is completely fair. With its help you can get customers from the network as soon as possible. It is enough to replenish the account in the advertising account. But it's not that simple.
LAUNCH OF ADVERTISEMENT ON GOOGLE ADWORDS: BY YOURSELF OR WITH PROFESSIONAL HELP?
Google Adwords – is not only the most popular but also the most difficult tool. Why so? There are several reasons:
  • 1
    Interface is very entangled and overloaded with different elements.
  • 2
    There are too many settings in menu.
  • 3
    Frequent updates devalue previously received information on working with the service – many elements and functions will have to be studied again. And this take time and effort.
In addition, working in the Google Adwords interface is just a beginning. To set up an effective advertising campaign is a difficult task. No wonder the world network is updated daily with new courses on this topic. Even if you are a specialist of Yandex.Direct you will be surprised by Adwords.

If you want to set up advertisement on Google Adwords there are two ways:
  • To learn by yourself. The price is high: time, efforts and money invested in effective courses. If in future you continue to configure advertising for your own projects, this option is acceptable. But what if you need to set up advertising for only one website?
  • Another way is get help from a private freelancer or a certified ad agency which will help you to set up Google Adwords.
If you have chosen the second way SEA Company PR-agency is at your service.
WHY SHOULD YOU INTRUST GOOGLE ADWORDS SETTINGS AND THE LAUNCH OF ADVERTISING CAMPAIGN TO OUR COMPANY?
SEA Company is a specialized advertising agency. We have a rich portfolio of projects and professional staff fully committed to its work. Each of the employees is highly qualified. This allows us not to lose the "grip" and instantly track innovations from Google. Our specialists know all the trends.

What will we do for you in the very first month?
  • 1
    We will connect your website to the major systems — Analytics, Yandex Metric and Google Analytics.
  • 2
    We will develop a semantic query core and make the maximum coverage of your target audience.
  • 3
    We will write attractive headlines and ad texts.
  • 4
    We will set up cross-minus ads.
  • 5
    We will work with the inserts.
  • 6
    We will go through ads moderation.
In future we will work on reducing the cost of transitions to the site and increasing CTR. We believe that the result of the indicator from 3 to 7% is good: it depends on the subject of the project. And of course there is a number of factors that affect it.

If you want to make a request and get additional advice, just give us a call (you can find the number on our website), or fill out a special form on this page and we will contact you shortly.
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