Title of the project: Organization of business meetings (sales call) and representation of The Serai Resorts and Barefoot at Havelock hotels at travel industry exhibition.
Date for the implementation of the project: 1st of February 2019 – 17th of March 2019
Event dates: 11th – 15th of March 2019
Provided services: Organization of sales calls for the hotel, Representation of the hotel at trade shows.
Description of the project:
The Serai Resorts – is a new and exclusive product for the Russian market. Located in the Indian jungle of the State of Karnataka, hotels offer unique expressions and international service of a 5* properties. Hotel Barefoot at Havelock – is an extraordinary eco-resort that is located in the jungle and is close to a beautiful 2km long beach called "Beach № 7" or "Radanagar". This beach was recognized in 2004 by Times magazine as the best beach in Asia.
In February 2019 representatives of the hotels contacted SEA Company for consultancy service and capacity assessment of the Russian market for their product. As tools for implementation these goals, 2 services that are demanded on the international market were chosen: organization of sales calls for hotels
and representation of the hotels at trade shows.
Sales team of SEA Company carefully selected different type of companies from travel industry such as tour operators, travel agencies, concierge clubs who are focusing on exotic destinations. Business schedule of meetings/presentations of the hotels was arranged and confirmed in the offices of the companies and on the hotels stand during MITT-2019.
During the exhibition and on-site presentations, Sales Manager of SEA Company coordinated scheduled meetings and, if necessary, assisted with translation.
All KPI's by quantity and quality of meetings were achieved due to professional expertise of SEA company team. The Serai Resorts and Barefoot at Havelock got a direct assessment of their product from the potential clients. By results of the held events, hotels are planning to continue development of the Russian market and to use other tools to increase awareness about destination and hotels.