First Line is the first resort in Russia to put into practice the concept of 4P medicine and create a fundamentally new and holistic approach to health management, including not only physical, but also mental, spiritual and emotional state. The wellness environment formed at the resort is a synergy of evidence–based and preventive medicine, science and art, trends and innovations in the field of well-being.

The «First Line» preventive medicine resort was opened on the coast of the Gulf of Finland, 30 minutes from the center of St. Petersburg in 2018, becoming first a visionary in the field of preventive medicine, and now a trendsetter in the field of wellness and longevity management in Russia. Thanks to an effective marketing and PR strategy, the resort is extremely popular with individual guests of the premium segment. However, the B2B segment, which includes trade unions, insurance companies, concierge services, and medical and luxury tourism tour operators, accounted for a small share of total sales.

According to the results of an audit of the resort's sales department conducted by SEA Company specialists from November 2023 to January 2024 to assess the effectiveness of sales organization in the corporate segment, a number of issues were identified that hindered high-quality lead generation and active sales in the B2B segment.

In order to increase the share of B2B sales in December 2024, the resort's management, taking into account the successful experience of cooperation in PR Representative, again turned to SEA Company to help develop corporate sales.

After discussing sales plans in the B2B segment for 2025, it was decided to expand the current contract for the "PR Representative" package and start cooperation on the "Hotel Sales Representative" package, including the formation of an annual sales strategy, a sales activity plan and their implementation on a monthly basis.

In the first month of cooperation, the SEA Company sales team visited resort to get acquainted with the current infrastructure, its programs and conduct orientation meetings with the resort management to form an action plan. An assessment of the entire existing contractual base of corporate clients was also carried out to identify and further process companies from which there were a small number of guests or no guests at all during the year. Additionally, the plan of events planned to participate as exhibitors, developed earlier by the resort, was analyzed, adjusted and supplemented based on their effectiveness and target audience.

In the second and subsequent months, active work began on the implementation of the agreed strategy and plan, including searching for and conducting presentations to potential B2B clients, re-contacting existing clients from the contractual base to increase production, approving and signing contracts, participating in relevant exhibitions and workshops, monthly information coverage on the SEA Company corporate database about special offers and the resort's news and other activities aimed at increasing sales in the B2B segment.