1. Specialists of the SEA Company prepared a detailed program of the press tour, which included only verified places of interest.
2. The PR and Advertising Department of SEA Company prepared and approved a list of media for invitation. It included and was attended by Interfax Tourism, Vedomosti, Aeroflot, R Flight, Discovery Russia, The Symbol (ex. Harpers Bazaar Russia) and Grazia.
3. SEA Company employees ensured full coordination of the press tour: invitation, ticket purchase, 24/7 accompaniment of the tour participants.
4. Providing the tour participants with all the necessary information - press releases, photos, additional information.
5. A partnership format has been agreed with the Administration of the Tambov Region.