The total number of rooms at the three resorts is 467 rooms of various categories. The infrastructure of each hotel is provided with everything necessary for a comfortable wellness: gourmet restaurants, SPA complexes, swimming pools, fitness centers, modern medical centers, cinemas, bowling alleys and billiards.

Naftalan region was one of the most popular health resorts during the Soviet era. Every year, its sanatoriums were visited by citizens even from the most remote corners of the country. Today, the resort is also popular with locals and tourists from Russia of the older generation, who remember the resort from those very Soviet times. The low demand for resorts among modern residents of Russia is associated with low awareness of its existence, unique medicinal properties and the lack of a sales representative office in Russia that could make presentations, conduct training webinars and sign contracts on a daily basis.

In the autumn of 2023, representatives of the PMD Hospitality management company contacted the SEA Company in order to popularize the Naftalan direction, sign contracts and increase the flow of guests from Russia.

After the SEA Company employees got acquainted with the resorts, as well as negotiations with the management company, it was decided to start cooperation on the "Hotel Sales Representative" package.

The strategy developed by the SEA Company sales department involved several steps, the first of which was the audit of existing contracts with B2B clients, receiving feedback from them on difficulties in work and the necessary actions to prevent them. In addition, the SEA Company sales department provided recommendations on changing the sales policy and introducing a commission format for cooperation.

The second stage was the identification of key B2B partners capable of giving tangible results in increasing the utilization of resorts, conducting individual negotiations on behalf of resorts by the SEA Company sales department and forming a detailed plan for signing contracts and promoting resorts among agents. Solutions were proposed for all identified difficulties, as well as repeated negotiations were held.

The third stage was the scaling of the load and the formation of a stable pool of B2B partners of resorts, who regularly send guests for treatment according to one of the selected programs.