Over the 30 years of its existence, the Monolit company has not only become a leader in the textile industry, but also left its mark on the history of modern Russia. In March 1998, Monolith employees dressed the Worker and Collective Farm Woman monument in the colors of the Russian tricolor, and in 2007 they sewed the largest set of bed linen "for Gulliver", which was included in the Guinness Book of Records. In 2022, the craftswomen of the Kursk factory MONA LIZA sewed the most expensive bedding set in the world, Soul of Rus' by Mona Liza, worth more than 3 million rubles.
In the current conditions of an unstable information field, the company saw great risks in promoting on its own, fearing to provoke a negative reaction. However, it was also not possible to completely abandon the PR campaign. The company needed a professional PR consultant with the necessary level of connections, strategic thinking and the ability to anticipate risks several steps ahead.