PR CAMPAIGN OF HOTEL EXCELSIOR VENICE LIDO RESORT

Title of the project: PR campaign of Hotel Excelsior Venice Lido Resort
Date for the implementation of the project: March 2018 – May 2018
Provided services: Advertising campaign

Description of the project:
On April 12, 2018 after the first stage of renovation, the pearl of the "Beautiful era" in the Venetian style, hotel Excelsior Venice Lido Resort (Italy) opened its doors. The hotel announced a number of innovations and launched PR and advertising campaign around the world, including Russia.

PR campaign had a wide coverage among Russian Lifestyle and Travel media, which allowed to create a positive information field and increase awareness of the hotel services among the target audience.

The OTS indicator was 5 915 000 people.
The AVE indicator was 21 480 euros.