In September 2023, restaurant and hotel holding WeFamilyGroup decided to expand cooperation with SEA Company by signing an agreement to start work on the package "Hotel Sales Representation"
in addition to the existing package "PR Representative"
Promotion of the collection of designer WFG Hotels, located in the Tambov and Vladimir regions and belonging to the holding WeFamilyGroup, began in April 2022
. During the period of cooperation not only the activities included in the PR-promotion of the hotels were implemented, but also several from the commercial side - information campaigns in B2B segments were conducted, FAM tours for tour operators, corporate and MICE-customers were organized. In addition, package tours were formed for both individual guests and corporate guests.
Successful cooperation on key hotel promotion activities was the reason for expanding cooperation. The combination of Sales and PR packages will allow for an even more comprehensive approach to the development and popularization of the WFG hotel collection.
"Together with the WeFamilyGroup team in just 1 year we managed not only to increase recognition, but also to form a stable PR-positioning of the WFG brand, which unites the hotels and restaurants included in the holding. WFG today is a fully packaged brand with its own philosophy, values and mission. This has been achieved through the harmonious work of our team, which shares common values with the client, becoming part of their DNA. Expansion of cooperation is the best reward for our whole team and a logical continuation of WFG Hotels development. I am sure that the new stage will give even greater results, and soon we will announce the addition of new objects with no less interesting history to the collection of WFG Hotels and Restaurants
", - shared Vitaly Smailov, Executive Director of SEA Company.