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REPRESENTATION AT INDUSTRY EXHIBITIONS AND WORKSHOPS

Industry exhibitions, workshops and road shows are a great tool for quickly getting to know new B2B partners relevant to your business. An assessment of the effectiveness of participation can be done in 3−4 months, when you can see the statistics of the number of new contracts signed after meeting partners, as well as how many of them have already brought new business. If the costs of your participation are fully compensated by the new business, the participation was successful.

To achieve high conversion rates from participation, it is necessary to conduct thorough preparation: study the specifics of the event, the target audience, prepare marketing materials, analyze appointments or select companies that are relevant to you from a large list, find and invite new partners to the meeting, correctly schedule meetings, do not forget to remind partners about them and much more. Companies that understand the importance of this, but do not have sufficient resources, time or market knowledge, choose the "Representation at industry exhibitions and workshops" service.

AVAILABLE FORMATS

PRO-ACTIVE

The format of pro-active participation in an exhibition, workshop or road show involves not just presence, but also a lot of preparatory work for inviting and scheduling meetings with relevant B2B partners.
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Prepare a brief analytics of the upcoming event to determine the target audience and strategy for effective participation.

Translate the necessary marketing materials into the native language of the target audience of the market where the event takes place (presentation, brief information, etc.). We can also help print them if shipping to the city of the event is extremely expensive.

Presents your product and services, acts as an interpreter if necessary and resolves all organizational issues that arose during the event.

Will provide a detailed report on the number of meetings held, preliminary agreements, the next necessary steps and a detailed list of contacts collected at the event with brief information about them.
In such cases, as part of the "Re-active" package, the SEA Company team will:
The organizers of some exhibitions, workshops and roadshows sometimes independently assign you, as a participant, business meetings with B2B partners. In this case, our main task is to be present at the event, as well as presenting your product and services to potential partners invited by the organizers. These can be the formats of "Quick business meetings", workshops with a clear schedule, or randomly generated meetings during the event.

RE-ACTIVE

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Prepare a brief analytics of the upcoming event to determine the target audience and strategy for effective participation.

Translate the necessary marketing materials into the native language of the target audience of the market where the event takes place (presentation, brief information, etc.). We can also help to print them if shipping to the city of the event is extremely expensive.

Schedule the maximum number of meetings with relevant B2B partners so that every minute spent at the event is spent effectively.

Organize at the event the division of the streams of pre-arranged meetings and new – passing-by participants.

If you are unable to come to the event in person, our team will be able to independently represent you at the event, and connect you to it via video call during important meetings.

Will provide a detailed report on the number of meetings held, preliminary agreements, the next necessary steps and a detailed list of contacts collected at the event with brief information about them.
As part of the "Pro-active" package, the SEA Company team will:
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