Title of the project: Sokos hotels Sales, Advertising and Marketing representation
Dates for collaboration under the project: 2014 - 2015
Provided services: Representation, PR support
Description of the project:
Sokos is a Finnish hotel chain, which is represented in St. Petersburg by three hotels. In 1974, all the hotels belonging to the SOK concern were organizationally integrated into one network. The association was aimed at creating the image of a single, extensive network of European-class hotels, and also enabled regional units to invest heavily in upgrading hotels and equipping the hotel rooms
In the terms of the hotel representation, there were regular contacts with decision-makers in the B2B sector (corporate clients, travel companies and tour operators, government authorities, diplomatic missions), press tours were organized, and advertising and special hotel offers were posted in mass media.