Title of the project: SEO promotion of hotel «Lelux», Olginka village, Krasnodar region (Russia)
Date for the implementation of the project: 1 March 2019 – 31 August 2019
Provided services: SEO
Description of the project:
Tourist topic is one of the most popular in terms of demand on the Internet. Every day thousands of people in the world enter in the search bar queries about countries and cities, about offers for tours, hotels and other accommodation.
To attract the attention of the Internet audience to the services, hotels create corporate websites and fill them with useful for potential customers information. But sometimes managers do it extremely unprofessional, while digital promotion
has its own features and tricks.
At the end of February 2019, the leadership of Lelux hotel (located in Olginka village, Tuapse district of Krasnodar region) retained the services of SEA Company. The goal of future cooperation had been clearly formulated – to increase the number of visitors to the hotel's website, who would later become hotel's clients.
On the basis of the audit of Lelux's website conducted by our Internet marketer, a plan of SEO promotion for half a year (season for this hotel) was developed. It included:
1. competitors' websites analysis;
2. correction of errors in the layout of the site;
3. optimization of images on the hotel website;
4. increasing the credibility of the site in the network by registering it in Internet guides;
5. optimization of the pages' structure for thematic groups of queries:
- hotel in Tuapse
- hotel in Olginka
- hotel in Krasnodar region
- dancing on the sea
6. optimization of texts of the pages for the promoted queries.
During the cooperation we managed to achieve impressive results: