Title of the project: Event management, PR support and fund raising of the 3rd season of a series of open-air opera evenings with the participation of soloists of the Bolshoi theatre project «Opera in the Palace»
Dates of the cooperation: October 2017 – October 2018
Date for the implementation of the project: July 5, 2018 – September 6, 2018
Provided services: Event management, Advertising and PR, Design, Sales, Production
Description of the project:
The third season of the «Opera in Palace» project has already become a tradition for citizens and guests of the capital. In warm summer evenings under the open sky the voices of honored and folk artists of Russia, acting soloists of the Bolshoi theatre sounded again. The project, accompanied by SEA Company since its foundation, received prestigious awards in London (TOP 5 best events in the world according to Prestigious Star Awards London 2016) and Moscow ("Best hotel event of the year" according to the Moscow Government award "Guiding star" 2017) for the first two seasons.
The General partner of the 3rd season of the project was ROSBANK. A novelty of the season was the lottery, in which each concert one of the guests received a free annual premium service. During the season, Audi, Porsche, Newby Teas, Movenpick and others became partners of the concerts.
Information partners of the 3rd season were Publishing House Kommersant, Moskva24 Channel, lifestyle portal Woman.ru and lifestyle magazine Marie Claire.
As in the first two seasons, the PR campaign of the project had large-scale. So indicator OTS of the 3rd season amounted to more than 170 mln. people, and AVE – more than 11 mln. rubles. The 3rd season of the project was visited by more than 2 thousand people.