Title of the project: PR support and organization of a press conference of the Government of Moscow «Tourist opportunities of the city of Moscow» in the terms of the «Days of Moscow» in Nice (France)
Dates for implementation of the project: 01 April 2016 - 30 June 2016
Date of the event: June 10, 2016
Provided services: Event PR, Event management, Design, Production
Description of the project:
Moscow is not only a recognized world business capital, it is a city that has taken its place among the tourist capitals of the world: the capital of rich historical heritage, diversity of architectural monuments, gastronomy, shopping, high technologies, first-class comfort and service, sports and cultural events. In order to popularize Moscow as a tourist destination, in the framework of a series of events aimed at promoting tourism programs and services in the constituent entities of the Russian Federation and abroad («Days of Moscow») in 2016, it was decided to hold a press conference on «Tourist opportunities in the city of Moscow».
The choice of Nice as a venue for one of the events of the «Days of Moscow» series is not accidental. This is a city that for many years knows first hand what Russia and Russians are. Not for nothing that Nice is called «the most Russian city in France». Back in the 19th century. Nice has become the most popular resort European direction for the Russian intelligentsia and aristocracy. In Nice lived and worked classics of Russian culture: Gogol, Tyutchev, Chekhov, Chagall, Bunin, Shalyapin, and Diaghilev.
For the press conference, the corporate style of the event and souvenirs was developed, and an interactive presentation with video clips about different areas of the tourist life of Moscow was prepared. Leaders of the tourist market of Moscow were invited to the business mission and as speakers.
The event received wide coverage and gathered the largest tour operators of the Côte d'Azur and representatives of the French and Russian press. Before the press conference, a series of interviews was organized by the representative of the Moscow Government and members of the business mission on radio and in the press. After the press conference, a banquet was organized, where the representatives of Moscow and France could share their experience, as well as discuss the cooperation on individual and group tourism.