In 2023, John and Nina Kopiski decided to gradually transfer the management of the family business to their children and rebrand it. The tourism block of the business was not financially efficient, and the product itself was not packaged and popularized, which means it was not fully ready to be transferred to the management of children. In May, the Kopiski family contacted to SEA Company again in order to update PR and marketing materials, conduct information campaigns and launch sales under a new name.

After consultations with the Kopiski family, it was decided to start cooperation with two service packages at once: «PR Representative» and «Hotel Sales Representative». Such an integrated approach allows us to simultaneously solve the tasks of changing the positioning in the information field of B2C and B2B audiences.

In the first month of cooperation, a PR strategy was developed and approved, including updated PR positioning, tone of the voice, key messages and all the necessary analytics for the implementation of the strategy, as well as a sales strategy with detailed market analysis and a work plan.

In the process of implementing the approved PR strategy, SEA Company specialists created a new press kits for the manor, updated marketing materials for the sales department and organized regular information coverage of the events of the manor in the federal media and invited journalists to press visits.

The SEA Company sales department conducted an audit and reconfiguration of the personal account in Travelline, optimized the room stock (changed room categories), developed a new tariff policy, connected key online sales channels, provided monthly pro-active sales, participation in industry exhibitions and organized FAM trips for B2B partners.