How can the international DMC get customers
in closed borders circumstances?
in closed borders circumstances?
In May 2020, the SEA Company has received a request for cooperation from the British company The Sun Secret Collection.
The Sun Secret Collection — is an innovative company with a network of branches in Switzerland, Slovakia and Russia, specialized in organization of holidays for demanding clients and providing the round-the-clock assistance, offers the individual tours, the rent of luxury real estate and yachts, as well as the premium events arrangement with various formats and scales.
The Sun Secret Collection — is an innovative company with a network of branches in Switzerland, Slovakia and Russia, specialized in organization of holidays for demanding clients and providing the round-the-clock assistance, offers the individual tours, the rent of luxury real estate and yachts, as well as the premium events arrangement with various formats and scales.
Over the recent years, the Sun Secret Collection, the same like many other companies in the tourism industry, has faced the difficulties in attracting foreign clients due to a number of reasons:
- linguistic barrier – not all Russian tourism market's representatives speak English fluently, that limits the possibility of the effective business communication;
- specificity of the Russian market's mentality – it is almost impossible for foreign companies without having the experienced "guide" in the tourism segment, to get through the plenty of cooperation offers, which on a daily basis attack the B2B partners, even if they offer the best conditions on the market. Many business processes have been running for a long time and no one wants to make efforts in order to change something;
- searching the contacts, cold call's techniques training, effective product presentation, as well as the meetings coordination take too much time for the employees located outside of Russia that makes investing in the development of a new market unprofitable;
- business processes aimed at effective customers attraction and product sale are not structured correctly. It becomes a breakthrough for many companies, that cooperation with B2B partners is the basic and most important stage of sales, and without a strong base, only processing incoming (passive) requests remains.
Kristina Alyoshina
Project Manager
Education - Tourism & hotel management, Nizhny Novgorod State University.
Experience in luxury travel business & hotel representation – more than 8 years.
Kristina started her career in 2012 as a Luxury Travel Advisor in private Travel & Concierge club in Moscow where she was responsible for some top clients. In 2016 Kristina got a position of Regional Director of Sales for German luxury hotel chain «Deutsche Hospitality». For a few years Kristina managed to achieve revenue growth of the whole hotel collection in the Russian market. Afterwards Kristina was invited to develop and implement marketing strategies for different travel brands such as Concord Exotic Voyages, Maldives tourism board. Kristina has experience working and living in India.
In 2020 Kristina joined SEA Company and now she is responsible for hotel sales and SEA Company business development.
Project Manager
Education - Tourism & hotel management, Nizhny Novgorod State University.
Experience in luxury travel business & hotel representation – more than 8 years.
Kristina started her career in 2012 as a Luxury Travel Advisor in private Travel & Concierge club in Moscow where she was responsible for some top clients. In 2016 Kristina got a position of Regional Director of Sales for German luxury hotel chain «Deutsche Hospitality». For a few years Kristina managed to achieve revenue growth of the whole hotel collection in the Russian market. Afterwards Kristina was invited to develop and implement marketing strategies for different travel brands such as Concord Exotic Voyages, Maldives tourism board. Kristina has experience working and living in India.
In 2020 Kristina joined SEA Company and now she is responsible for hotel sales and SEA Company business development.
SOLUTION AND RESULTS
The best solution for The Sun Secret Collection became cooperation with SEA Company on "Sales Representation" package that allowed:
1. To create a pool of potential B2B customers with the fastest ROI, that brought requests for the future periods, the implementation of which recouped the annual cost of this package by 300% in 3 months.
2. To launch a continuous process of generation leads and sales funnel's spread, that instantly showed its effectiveness both for open destinations and destinations with existing restrictions.
3. To expand the company's geography. Cooperation within this package has opened a new promising segment for the development of the company's portfolio: unique locations in Russia, which has become a sales leader among the company's clients.
4. To create a reliable reputation of the company that acts as a brand stable basis for further development and strengthening of its positions both in the Russian and international markets.
2. To launch a continuous process of generation leads and sales funnel's spread, that instantly showed its effectiveness both for open destinations and destinations with existing restrictions.
3. To expand the company's geography. Cooperation within this package has opened a new promising segment for the development of the company's portfolio: unique locations in Russia, which has become a sales leader among the company's clients.
4. To create a reliable reputation of the company that acts as a brand stable basis for further development and strengthening of its positions both in the Russian and international markets.
DO YOU WANT TO KNOW HOW YOUR COMPANY CAN GET MORE CUSTOMERS
FROM RUSSIA AND CIS COUNTRIES?
LET'S ORGANIZE AN ONLINE MEETING TO DISCUSS IT!
FROM RUSSIA AND CIS COUNTRIES?
LET'S ORGANIZE AN ONLINE MEETING TO DISCUSS IT!
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✆ +7 495 926 3602
✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
✉ info@sea-company.com
121471, Moscow, ext. ter. Mozhaisky municipal district, Bagritskogo str., 18
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