The main difficulties of independently entering the markets of Russia, Ukraine and CIS countries, as well as many others, are:

• language barrier, since not all representatives of the tourist business speak English, or speak at a basic level, which in the case of contract approval results in a long correspondence without any result;
• lack of understanding of the specifics of the markets, the mentality and requirements of B2B partners;
• time spent on search and negotiations in the B2B segment require a lot of daily calls, personal meetings and negotiations. You can do this remotely, but the process of searching for decision makers may take several months or not lead to a result at all.

The solution of the task was divided into two stages. As part of the first stage, a selective cross-section of the market was carried out, which allowed us to get an overall picture of the potential of Albania as a destination, as well as to understand all the market wishes necessary to increase the touristic flow. To implement this task, the company selected the package "Organization of online business meetings", the results of which are described here.

The second stage of the strategy implementation was the "Sales Representative" package, in which SEA Company became the official sales office of Elite Travel Group in Russia, Ukraine and CIS countries. The main task of SEA Company was to redirect customer flows from markets already developed in Albania (Ukraine, Belarus) through DMC Elite Travel Group, as well as to create interest in Albania in Russia, including competent sales through b2b channels, signing contracts with tour operators, organizing study tours, conducting training webinars and fully coordinating sales of DMC Elite Travel Group services in Russia, Ukraine and the CIS.