Title of the project: PR support of the all-russian hotelier's forum «Hotel Business Forum 2019», Moscow (Russia).
Date for the implementation of the project: September 01, 2019 – December 31, 2019
Event dates: November 7 – 8, 2019
Provided services: Package «Event PR»
Description of the project:
On November 7 and 8, 2019, Moscow hosted the largest event in the hotel business in Russia, the CIS countries and Eastern Europe – «Hotel Business Forum-2019», and SEA Company was selected as its PR partner.
The forum, held for the 6th time in 2019, brought together more than 1000 professionals, top managers and hotel owners from all segments: from mini-hotels to large MICE hotels. The opening ceremony of the Hotel Business Forum was attended by Sergey Krivonosov, Deputy of the State Duma, Chairman of the Board of the Association for economic interaction of Russian regions "Tourism development Union of Russia", Alexey Tikhnenko, head of the Hotel Management Department of the Moscow tourism Committee, and Sergey Shpilko, President of the Russian Union of Tourism Industry.
Infopartners of the forum, attracted by SEA Company, were the main industry media in Russia – news agencies Interfax Tourism and RATA News, magazines Academy of hospitality, Hotel and Modern hotel, online portals PRO.Hotel, Welcome Times, Frontdesk.ru and Hotelier.Pro.
A large-scale PR campaign and support of the information partners made it possible to reach absolutely relevant target audience interested in forum and raise awareness of the event among Russian hoteliers. Before and during Hotel Business Forum, a series of interviews was organized with the founder of the forum – Alexey Volov, as well as with some key speakers.
The OTS indicator was more than 59 million people, and AVE – 2 million rubles.