Istanbul in a new way: Lazzoni Hotel has chosen SEA Company as Sales Representative in Russia, Ukraine and CIS countries

As of July 2021, SEA Company became the official sales representative in the tourism markets of Russia, Ukraine, and CIS countries for the five-star Lazzoni Hotel (Turkey), located on the picturesque shore of the Golden Horn Bay of Istanbul, just 10 minutes' drive from the Old Town.

Lazzoni Hotel has never been represented in the markets of Russia, Ukraine and the CIS countries and practically has no direct contracts with any B2B partners. At the same time, the hotel's competitive group, consisting of representatives of large chain hotels, takes almost 100% of the business, due to the presence of their own Global Sales Office (GSO) in these countries. In addition, language barrier also remains one of the significant reasons hindering the development of business for Lazzoni Hotel in these target markets. In such situations, cooperation with SEA Company becomes an ideal solution for the hotel since the sales representative becomes the GSO for the hotel and helps it to establish sales channels and maintain them throughout the entire period of cooperation.

As part of the strategic development of hotel sales, SEA Company is tasked with increasing the share of the markets of Russia, Ukraine and the CIS countries to 15%, when the goal of a short – term project is signing contracts with the largest B2B partners in 3 months and increase bookings.

At the first stage of cooperation, the hotel chose the package "Hotel Sales Representation", which should provide a platform for further development and expansion of cooperation in the direction of PR and marketing activities.