The connection of the search system with Yandex Market was also improved. In commercial queries, Yandex often references product cards from Yandex Market.
We should also emphasize that by launching Yandex Collections service, the company continues content aggregating and structuring. Most taxi pools work with Yandex Taxi. Many repair crews cooperate with Yandex Master. Now, millions of Yandex users are offered to create their own content collections.
As compared to Andromeda, Page Rank clearly defines its designation. Its algorithm is based on artificial intellect, working with behavioral factors on such level which can define page quality just as well or better than a human. If you look closely on Hummingbird, the main Google search algorithm, you will find out that its structure is comprised of elements, responsible for a specific function:
- Panda – an algorithm to fight low-quality texts.
- Penguin – an algorithm to fight low-quality links.
- Pigeon – an algorithm for a local search.
- Mobile-first – an algorithm, estimating the quality of a mobile version of a site.
- Payday – an algorithm to fight over-spammed queries.
- Top Heavy – an algorithm to de-prioritize resources having too much advertising content on their pages.
- Pirate – an algorithm to fight copyright infringement.
- Rank Brain – an algorithm which Google tries to reproduce artificial intellect with.
Therefore, we see that Yandex and Google swapped: while Yandex used to pay more attention to technical details when showing and running through new algorithms, everything we know about Andromeda by now proves that the algorithm is first designed to work with content and to improve the quality of operating Yandex services by people, who already use the search system. Yandex builds its ecosystem. This is what Google has already done; now, with its ready-to-use ecosystem and secured home front, will take its time to master its search engine technologies.