In April 2019, the PR and consulting company SEA was chosen as a PR partner
for opening and promoting the first representative of the unique collection of exquisite hotels in Russia, Curio Collection by Hilton, the five-star Chekhoff Hotel Moscow, which will open in June 2019 in a fully renovated building 1891 years on the street Malaya Dmitrovka.
The SEA Company is faced with the task not only to tell about the new hotel, but also to convey the atmosphere and philosophy of hospitality, which was inherent in A.P. Chekhov and formed the basis of the new hotel. One of the objectives of the PR campaign is to dispel the myth that the hotel is "closed space", where it's scary to just walk in passing by the street. During 2019, the Chekhoff Café & Bar hotel and restaurant will host a number of social and cultural events with the media, cross-marketing activities will be organized, as well as many other events that can be attended by not only hotel guests, but also Moscow residents.