Title of the project: PR-support of Newby Teas
Date for the implementation of the project: 2016 – present
Provided services: PR-support
Description of the project:
British tea company Newby Teas is one of the world leaders in the category of "super-premium" teas. Newby range includes more than 150 varieties of tea from the best plantations in the world, collected in the most favorable period of collection. In order not to lose its freshness, tea is packed in multi-layer aluminum foil and delivered to its customers, preserving all its properties as much as possible. Newby Teas is one of the few tea companies that has its own tea storage and packaging factory in Kolkata, India. Thanks to all the efforts of the company, when brewing a cup of Newby tea, the buyer gets the best that nature can give.
In the framework of PR-support on a monthly basis formed information occasions, organized interviews, publications in the media. Work with bloggers and opinion leaders is carried out separately. During the cooperation Newby Teas became a partner of various awards and events: "Kommersant of the year", National Geographic Awards, Moscow Government award "Guiding star", customer events of VTB Bank, Bank Otkrytie, summer big open-air project "Opera in Palace" and other lifestyle and business events in Moscow and regions of the Russian Federation, where the brand is represented. In 2018, Newby Teas became the official partner of the Faberge exhibition, held with the support of the Governor of the Moscow region.
Much attention is paid to the HoReCa segment with the help of information lighting among restaurants and hotels about the quality of tea offered to guests.
Regular information coverage allows to maintain and increase brand awareness at a high level, which has a positive impact on the growth of retail and corporate sales.