Title of the project: PR support and attraction of partners of the Moscow Government award in the field of tourism and hospitality «Guiding Star» 2016
Dates for implementation of the project: September 1, 2016 - December 31, 2016
Date of the event: December 14, 2016
Provided services: Event PR, Design, Production, Sponsorship
Description of the project:
The «Guiding Star» award was established by the Committee on Tourism and Hospitality in Moscow in 1999 in order to improve the quality of tourist and excursion services, hotel services, assessing the effectiveness of innovative methods in the industry, to form a positive image of the city as a world tourist center and, as a result, to promote to an increase in the tourist flows to Moscow. «Guiding Star» is the Moscow «Oscar» of the tourism industry, the only non-profit professional award for the representatives of the tourist business in Moscow.
The solemn ceremony of awarding took place in the legendary Moscow Metropol hotel. The holiday of tourism gathered all the light of the hotel and tourist business of the capital, representatives of state authorities, corporate companies and mass media. In anticipation of the beginning of the event, the guests could enjoy the performance of the skaters and the sound of the piano, make a spectacular selfie with deer Vasya as a special guest of the award from the Altai Territory. Using the zone as an effective business platform, the participants discussed the results of the past year, shared current problems of the industry, and got acquainted with new potential partners.