Title of the project: PR and advertising campaign for «Bear Shop» corner at Globus Gourmet TSUM
Date for the implementation of the project: 10 February 2017 - 01 September 2017
Provided services: Advertising campaign, Event management, Design, Production
Description of the project:
The delicatessen store «TSUM Globus Gourmet» presented the «Bear Shop» corner, in which everything that the taiga gives, full-flowing Siberian rivers, lakes and seas of the Far East is collected. «Bear shop» is a unique place where guests of the capital and Muscovites can enjoy a gastronomic part of Russia.
An advertising campaign was developed, aimed at the guests of the capital stopping at 5-star hotels within the Boulevard Ring. The cross-marketing actions helped to get «access» to tourists coming to Moscow for a short period of time, and the publication PR helped to illuminate the corners for Muscovites. In addition, to achieve maximum effect, the «Bear Shop» was presented at the annual All-Russian Assembly of the Concierge Association «Golden Keys» and tasting the product for the concierge of Moscow at the Central Department Store Globus Gourmet.