Title of the project: PR support and opening organization of the first in the world Newby Teas London boutique in Moscow
Date of implementation of the event: 15 April 2016
Provided services: Event PR, Event management
Description of the project:
The Newby tea boutique is a unique opportunity for all lovers of real tea to touch the great tea traditions of the UK, to get acquainted with the first-class quality teas and to discover the familiar drink from a completely new side. For the first time in the world, the whole variety of tastes of the famous Newby tea is presented under one roof.
The opening of the boutique was held in the shopping center «Afimall City» and gathered representatives of mass media, stars and representatives of the business elite. The boutique was opened personally by the founder of the brand Mr. Sethia, who arrived in Moscow shortly before.