Н Title of the project: Organization of activities to promote the MIIORI jewelry brand in Russia
Date for implementation of the project: 01 February 2014 - 30 August 2014
Provided services: Event management
Description of the project:
MIIORI is a premium jewelry brand, founded by the hereditary jeweler Oganes Hakobyan. The brand has showrooms in New York, Madrid, Hong Kong and Ibiza. MIIORI is a brand that exclusively represents the collection of Angelina Jolie «Style of Jolie».
To promote the brand in the Russian market, a strategy was chosen to hold a series of events with mass media, show business stars, bloggers, business ladies and other representatives of Russia's elite, thereby developing brand awareness.