Title of the project: PR support and organization of press conference of the Government of Moscow «Ten reasons to visit Moscow today» in the terms of international travel exhibition ITB Berlin 2016
Dates of collaboration under the project: 10 January 2016 - 31 March 2016
Date of implementation of the event: 09 March 2016
Provided services: Event PR, Event management, Design, Production
Description of the project:
Moscow is an actively developing tourist destination. To tell about the advantages and peculiarities of visiting the Russian capital during the largest international tourist exhibition was the most important factor in the development of the tourist attractiveness of Moscow. In order to draw attention to the press conference and highlight it from many other presentations held simultaneously at the exhibition, the concept of a press conference entitled «Ten reasons to visit Moscow today» was developed.
Thanks to an active announcement, the event brought together the largest tour operators in Germany, representatives of the German and Russian press, as well as numerous guests of the exhibition. The guests not only could hear the report of Vladimir Chernikov, Head of the Department for National Policy, Interregional Relations and Tourism of the City of Moscow, but also personally communicate with representatives of the business mission accompanying the delegation, which included representatives of the major tourist attractions of the capital, hotels and restaurants, and means of transportation.