Title of the project: Organization of a promo-day in honor of the opening of the French bakery Cafe Vendôme in the hotel Kempinski Nikolskaya
Dates for implementation of the project: 03 March 2014 - 30 May 2014
Dates of the event: 15 May 2014
Provided services: PR support, Event management, Design, Production

Description of the project:
Vendôme Square is one of the «five royal squares» of Paris. Coco Chanel, Ernest Hemingway, Chopin, Charlie Chaplin walked here. Previously, this land belonged to Caesar, the Duke of Vendôme. The Duke loved desserts and often compared their splendor to the precious stone. This and formed the basis for the development of the concept of a promo-day of opening a cafe in the very center of the capital on Nikolskaya street.

PR campaign consisted of 2 stages, including preliminary dispatch of branded macaroons mass media, promo-day with activities on Nikolskaya street and near the cafe, as well as visits to mass media / bloggers / opinion leaders.