Title of the project: PR support and attraction of partners to the charitable children's «Ball of Flowers» of the «Be Together» Foundation
Dates for collaboration under the project: 12 July 2015 - 30 November 2015
Date of the event: 13 November 2015
Provided services: Event PR | Design | Production | Sponsorship
Description of the project:
On the eve of the World Diabetes Day, the «Be Together» foundation, which helps insulin-dependent children and pregnant women, organized a children's «Ball of Flowers». «Ball of Flowers» is a charitable event designed to give children not only one truly magical evening in the year, but most importantly - to prolong the life of the young trustees of the fund. The purpose of the event was to raise funds for the purchase of pumps for children, which the fund supports.
«Ball of Flowers» is a city event that opens a series of New Year's social events and Christmas trees. Everyone can contribute to helping children by buying a ticket for the event and spending an interesting evening full of surprises, master classes, concerts and fairy tales.
PR campaign of the event was large-scale, covering all segments of mass media (from children to glossy). In addition, as a tool for promoting the event, PR personality was used (Natalia Lebedeva as the president of the «Be Together» foundation and singer Alsu as the queen of the ball).
One of the partners attracted by SEA Company was Kira Plastinina, who announced the competition for the most beautiful flower dress, as well as organized a master-zone for children and their parents. In addition, the event was supported by RusHydro, the construction company Project 21, Sinco Bank and Liza magazine.