On February 14, 2018, the luxurious flagship boutique of the British tea company Newby Teas opened its doors in Gstaad, one of Switzerland's most prestigious cities. Being the second in the world and the first in Switzerland, the Newby boutique occupies one of the finest chalets in Lauenenstrasse, connecting many other premium brand stores such as Hermes, Prada, Cartier, Chopard and Louis Vuitton. The boutique presents exclusive collections and varieties of Newby tea.
The permanent residents and guests of Gstaad are already familiar with the brand Newby Teas, enjoying it for many years in such exclusive places as Park Gstaad and Hotel Olden.
Mr. Nirmal K. Sethia, philanthropist and founder of Newby Teas, said:
«I love Gstaad, for me it's a paradise in Switzerland. The mission of Newby Teas is to revive the art and culture of tea drinking, offering only the very best. Gstaad became a great place for a boutique Newby Teas. This is a place where residents and guests understand and appreciate the quality. In Gstaad, people want only the best. We decided to open our doors on St. Valentine's Day as the time spent with loved ones is priceless, and a cup of freshly brewed tea can be an additional reason for spiritual meetings».
The style of the new boutique Newby Teas reflects the London house, combining the past, the present and the future. The exterior of the boutique-chalet is made in the traditional for Gstaad architecture: a graceful facade made of natural wood with panoramic glazing. A modern design interior reflects a restrained English luxury with a touch of extravagance.
The boutique presents the best Newby teas with many international awards, as well as luxurious gift sets among which it is worth noting a set created by an Italian master jeweler and decorated with a diamond and a ruby.
Boutique address: Chalet Chitra, Lauenenstrasse 26, CH-3780 Gstaad